
Veterans: Your Next Chapter of Service Starts Here
At Sir Grout, we know veterans make exceptional franchise owners. The discipline, leadership, and perseverance you demonstrated in service translate directly into success with our proven business model. That's why we're proud to support veterans through VetFran, making the path to business ownership more accessible than ever.


A Mission You Can Stand Behind
Your service may be behind you, but your mission isn't. With Sir Grout, you'll continue to make a difference, this time in your own community. Our franchisees restore honor to homes and businesses by transforming tile, stone, and grout to like-new condition. Customers trust us because we deliver integrity, craftsmanship, and results. For veterans, it's an opportunity to carry forward your values into a business you own and grow.

Exclusive Veteran Discount
Through the VetFran program, Sir Grout proudly offers veterans a significant discount of 20% off the initial franchise fee to reduce start-up costs and ease the transition into business ownership. This exclusive discount is our way of honoring the leadership, dedication, and work ethic veterans bring to entrepreneurship. Combined with Sir Grout's proven business model and unmatched support, it's a powerful way to begin building your future with confidence.

Why Veterans Thrive with Sir Grout
- Home-Based Simplicity - Operate with low overhead and the freedom to build around your lifestyle.
- Proven Training & Systems - Our 10-week onboarding and training plus ongoing coaching equip you for confident growth.
- Support at Every Step - From in-house marketing to a national call center, you'll never be in business alone.
- Multiple Revenue Streams - Services like grout and tile restoration, stone renewal, and protective coatings keep demand steady year-round.
- Trust from Day One - With thousands of five-star reviews and a respected national brand, you'll start ahead of the competition.

Hear from a Veteran Franchise Owner
In this video, Navy Veteran and Sir Grout Franchise Owner Mark Hoff shares his positive experience transitioning from a medical device engineer to business owner through franchising. He credits Sir Grout's proven systems, strong marketing support, and efficient call center as key drivers of his growth, productivity, and confidence as a business owner.
Did You Know?
Veterans make up 14% of franchise owners in America, though they represent just 7% of the population. By starting businesses, hiring fellow veterans, and driving economic growth, veterans are a vital part of the franchise industry, one of the fastest-growing sectors of the U.S. economy
Sir Grout is Top-Ranked in the Industry
Our consistent recognition by top industry authorities reflects our relentless focus on franchisee success and proven results.



Take Command of Your Future
Sir Grout gives you the chance to apply your leadership skills in a business that rewards hard work and integrity. With the backing of Threshold Brands and the strength of our franchise community, you'll have every resource to grow your business and create a lasting legacy.